The BirthRite logo was designed by Catherine Fischer, a graduate of the School of Design, Communication and Information Technology at the University of Newcastle, NSW, Australia. She explains the rationale behind her design:–

“The thought behind the logo stemmed from the fact that an upright position has been the natural way to give birth right back through ancient times. The lotus flower was my original thought, symbolizing as it does life and fertility. I steered away from the Egyptian stylized lotus flower, curving the shape to give it a more modern feel. The rounded shape also suits the smooth curves of the BirthRite Birthing Seat.

“By being turned upside down, the flower takes on several different interpretations, all of which support the BirthRite identity. The flower is now opening upside down, which represents the actual uterus opening during birth. A flower unfolding and opening up symbolizes the birth of new life into this world in a natural way.

“One might also interpret the logo as an actual body structure: head, arms and legs, and a baby appearing between the legs. The structure almost mimics the woman using the BirthRite Birthing Seat, her arms reaching towards the handles.

“Either interpretation is simple, soft, natural and successful in conveying the BirthRite identity.

“It is a clean design, which I feel is extremely important. It conveys the hygiene needed for birth but is in no way cold or hard. The shape and colour give it a warm, soft, inviting approach.”

— Catherine Fischer